Complexity you can't avoid
EMR platforms built for hospitals carry hospital-grade complexity. When a cash-pay clinic buys one, the complexity comes with it.
The Core Message
They Are Complex. We Are Simple.
Every major competitor does at least one of the following: charges per provider, hides fees in add-ons, builds separate products for separate niches, or locks features behind tiers. Brooke does none of those things.
Six modules, done right
Scheduling, intake, treatment records, compliance, inventory, and reporting. Everything a cash-pay clinic runs on. Nothing it doesn't need.
Pricing that punishes growth
Most platforms charge per provider. Every new injector, nurse, or technician you hire raises the bill. Growing the team costs more than the clinic budgeted.
$99 flat, unlimited providers
One price per location. Unlimited providers and staff included. The bill doesn't change when the team grows.
Hidden fees everywhere
AI features, telehealth, insurance billing, extra SMS reminders, advanced reports. Each one an add-on. Each one another line on the invoice.
Everything included
No tiers. No feature unlocks. No contracts. The full platform for $99 a month, with nothing held back for a higher tier.
A product for each niche
Med spa software. IV hydration software. Hormone clinic software. Each one a separate product, a separate price, a separate sales process.
One platform for any cash-pay clinic
The flat price is clinic-type agnostic by design. A hormone clinic that adds IV therapy next year doesn't need a different plan.
Why We Built It
Every EMR Was Built for Insurance. Cash-Pay Clinics Got the Leftovers.
Every major EMR on the market was built for insurance-based primary care. The ones built for cash-pay clinics took those hospital workflows, skinned them for aesthetics or wellness, and kept the complexity underneath.
The result is software that looks like a wellness product but works like a hospital system. Twelve screens to document a thirty-minute treatment. Per-provider fees that punish clinics for growing. Features locked behind tiers. Prices that start at one number and land somewhere else once the add-ons stack up.
We thought the better answer was simpler. One platform. One price. No tiers, no per-provider fees, no feature unlocks, no contracts. Built around what cash-pay clinics need, not what insurance-based primary care used to need.
500+Clinics
$99Per month, flat
1Price for every clinic type
The One-Price Decision
The Flat Price Is the Feature, Not the Compromise.
Competitors build separate products and separate pricing for each niche. Med spa software. IV hydration software. Weight loss clinic software. Hormone therapy software. Each priced differently, each positioned for a different buyer, each one a slightly different version of the same thing.
We made a different call. A flat $99 a month covers any cash-pay clinic, any number of providers, any combination of services. A hormone clinic that adds IV therapy doesn't need a different plan. A med spa that opens a weight loss program doesn't get a different bill.
Cash-pay clinics should pay for software the same way their patients pay for care: one clear number, nothing hidden.
What We're Not
The Boundaries Are Deliberate.
We're not trying to out-feature large platforms built for hospital systems. We're not building a product for every type of clinic in existence. We're not adding features because a sales team needed another line on a comparison chart.
A platform that tries to do everything for everyone ends up doing most things poorly. Brooke does fewer things, for a narrower set of clinics, and does them well.
Not built for practices that bill insurance. No claims submission, EOB tracking, or denial management.
Not built for controlled substance e-prescribing, diagnostic imaging integration, or hospital-grade workflows.
Not a platform for every specialty in existence. Built narrow, for cash-pay clinics, on purpose.
Not trying to win a feature count war. Every feature exists because cash-pay clinics need it, not because a comparison chart does.
What We Are
Simple Software for Clinics That Collect Payment Directly.
The cash-pay clinic space has changed. Med spas, IV bars, longevity clinics, and hormone practices don't run like primary care offices. They don't bill insurance. They don't use diagnosis codes. They don't need software built around what a hospital used to need.
They need something built around how they work. Fast intake, clean treatment records, inventory they can trust, and numbers they can read at the end of the day.
Scheduling, intake, treatment records, GFE documentation, inventory, and reporting. Everything a cash-pay clinic runs on. Nothing it doesn't need. At a price that stays flat regardless of how large the team gets.
Start a Free Trial
No contracts. No setup fees. No per-provider charges. Thirty days, the full platform, at no cost. See if Brooke fits how your clinic runs.