Brooke — Practice Management Made Simple

The Problem

Your current EMR
wasn't built for you.

Every major EMR was built for insurance-based primary care. You're running a cash-pay specialty clinic. The software doesn't fit — and your team pays the price every single day.

You're clicking through 12 screens to document a 15-minute treatment.

EMRs built for hospitals have hospital-grade complexity. Brooke has exactly what a cash-pay clinic needs — and nothing it doesn't.

Your compliance documentation lives in a folder hoping nobody audits it.

Good faith exam documentation, consent forms, and medical director oversight are first-class features in Brooke — not afterthoughts bolted on later.

You're paying $300–500/month for software your injectors hate.

Brooke is $99/month flat. No per-provider fees. No add-ons. No contracts. Everything included from day one.

Patients fall through the cracks between appointments.

Automated rebooking reminders, follow-up messages, and retention tools keep patients engaged between visits — without manual work from your team.

See what's different →

Everything You Need

One platform.
Six things done right.

We didn't build every feature — we built the right ones. Six core modules that cover everything a cash-pay specialty clinic actually needs, and nothing that slows you down.

Paperless from day one

Patient Profiles & Intake

Digital intake forms, consent forms, allergy history, and complete treatment records. Patients complete everything before they walk in. No paper. No clipboards.

NEW PATIENT PIPELINENew leads 142Contacted 105Consulted 67Booked 67Lead → booked conversion 28.9% vs 24.1% last mo

Built-in compliance

GFE Documentation

Built-in good faith exam templates, state-specific compliance workflows, physician review tools, and tamper-proof audit trails. Your most important compliance feature — treated that way.

Scheduling & booking

Scheduling & Booking

Provider-specific calendars, online booking, automated reminders, and waitlist management. Patients book the way they want. Your team sees everything in one place.

Photo documentation

Treatment Records

Injection mapping with anatomical diagrams, unit tracking per treatment area, lot number capture for liability protection, and photo documentation with before/after comparison.

Waste reduction

Inventory Management

Product received, used, and wasted tracked automatically. Low-stock alerts before you run out. Usage analytics to identify waste. One-click reorder from preferred suppliers.

Daily dashboard

Reporting & Analytics

Revenue per provider, revenue per treatment type, rebooking rate, average spend per visit. The four numbers every clinic owner actually needs — clean, clear, and always current.

Built-in payments

Checkout & Payments

Accept cards, save payment methods, send invoices, process refunds, offer payment plans, and check out patients without leaving Brooke. One seamless checkout from treatment to payment.

The Product

Beautiful software
your team wants to open.

Most EMRs look like they were designed in 2008. Brooke was designed for how aesthetic practices actually work — clean, fast, and mobile-first.

Works on every device

iPad at the front desk. iPhone in the treatment room. Desktop in the back office. One login. Everywhere.

30-second onboarding

Your team is up and running the same day. No training sessions. No implementation fees.

Free migration from any EMR

We move your patient records, forms, and history from whatever you're using now. At no cost.

Who It's For

Built for every cash-pay specialty.

Brooke isn't a general EMR stretched to fit your practice. It was built from the ground up for cash-pay specialty clinics — every workflow, every form, every compliance feature designed specifically for how you operate.