A private practice is independent by design. The EHR should be too. Brooke gives cash-pay private practices a single platform for scheduling, charting, compliance, and checkout — at $99 a month flat, with no insurance billing complexity and no per-provider fees.
Private practice covers a wide range. A physician-owned primary care office billing insurance and a cash-pay aesthetics suite owned by a nurse practitioner both call themselves private practices. The EHR they need looks nothing alike.
Private practices that submit claims to insurance need billing code sync, EOB management, prior authorizations, and credentialing support. This is a distinct category with specific software requirements.
Cash-pay private practices collect payment directly from the patient and never submit a claim. This is the model Brooke was built around — simpler billing, cleaner workflow, and no insurance dependency.
Private practices differ not just by size but by who owns them and how they are structured. The right EHR works the same way regardless of ownership type.
A physician-owned cash-pay practice needs full clinical documentation, GFE compliance, and a checkout system that does not require an insurance layer. Brooke provides all three at a flat rate that does not grow with the number of providers the physician employs.
An NP or PA who owns a cash-pay clinic needs the same clinical tools as any other independent practice, plus the compliance documentation that applies to their scope of practice. Brooke includes GFE templates and compliance workflows as core features, not add-ons.
A solo practitioner running a one-person clinic needs software that is fast to learn, simple to use, and inexpensive without sacrificing the clinical features a professional practice requires. Brooke is up and running the same day and costs $99 a month, with no second tier that unlocks the rest of the features.
A multi-provider private practice needs shared scheduling, consistent documentation standards, and pricing that does not compound as the group grows. Brooke covers unlimited providers at one flat price per location. Adding a fourth or fifth provider does not raise the bill.
A concierge practice that charges a membership fee and never bills insurance fits Brooke's cash-pay model directly. Scheduling, charting, and checkout at the point of care cover the core workflow. Package billing handles membership-based pricing structures.
A private practice with two or more locations pays $99 per location. The same full platform runs at every location, with the same features and the same flat price. There is no enterprise tier required to expand.
Most private practice EHR decisions come down to the same five questions. Here is how Brooke answers each one.
Most EHRs were built for insurance-based primary care. Cash-pay features are secondary. Brooke was built entirely around cash-pay, so there is no insurance billing module adding complexity the practice does not need.
Per-provider pricing creates a direct tax on hiring. Every new provider raises the software bill. Brooke charges $99 per location regardless of how many providers the practice adds. A private practice that grows from two providers to six pays the same price it paid on day one.
A private cash-pay clinic needs GFE documentation, consent forms, and state-specific compliance workflows. These are first-class features in Brooke, not locked behind a compliance add-on or a higher tier.
A private practice that runs checkout through a separate terminal reconciles two systems at end of day. Brooke's checkout is built into the chart. The visit closes, the payment runs, and the chart closes in the same screen.
The average private practice runs a scheduling tool, a separate payment processor, and a separate charting system. Brooke replaces all three with one login, one monthly bill, and one place to look when something needs to be checked.
A private practice should not be locked into software that stops serving it. Brooke has no contracts. Cancel anytime. The only thing keeping a practice on Brooke is whether the platform earns the renewal each month.
Digital intake forms, consent forms, and allergy history completed before the patient arrives. No paper, no clipboards, and no front desk data entry from a paper form. Every patient profile is complete before the first appointment begins.
Good faith exam templates, state-specific compliance workflows, and physician review tools built into the platform. Compliance documentation is a core feature, not a workaround. Every exam creates a tamper-proof audit trail automatically.
Provider-specific calendars, 24/7 online booking, automated reminders, and waitlist management. A private practice with one front desk coordinator or none can run a full scheduling operation without manual work.
Clinical notes, injection mapping with anatomical diagrams, unit tracking, lot number capture for liability protection, and before-and-after photo documentation. Every treatment visit is fully documented without a separate charting system.
Product received, used, and wasted tracked automatically. Low-stock alerts before the practice runs out. For a private practice that manages its own supply ordering, this replaces a manual spreadsheet with an automatic system.
Tap-to-pay, card on file, split payments, and same-day deposits at the point of care. Card processing rates below the competition, stated transparently. No separate terminal. No reconciliation headache. One screen from chart to payment.
A private practice owner does not need a hospital-grade analytics suite. They need numbers that tell them whether the business is growing and which services are working. Brooke reports these four automatically.
Which providers generate the most revenue per shift. For a private practice deciding whether to retain or add a provider, this is the number that answers the question without a spreadsheet.
Which service lines generate the most return. A private practice with limited capacity should concentrate on highest-performing services. This report identifies them automatically, updated after every visit.
What percentage of patients return for a follow-up appointment. Patient retention costs less than acquisition. The rebooking rate tells a private practice whether its patients are coming back without running a manual report.
How much the average patient spends per appointment. A private practice that wants to grow revenue without adding appointments can track and move this number deliberately. Brooke reports it live after every checkout.
Hospital system EHR contracts run into the hundreds of thousands. General practice management platforms add per-provider costs that compound. Brooke charges one flat price that covers the full platform.
+ integrated payments · Per location · Unlimited providers
No lock-in. No insurance billing module adding complexity you do not need. No per-provider fee that rises every time the practice hires. Just the full platform at one flat price.
No setup fee. No credit card required to start. Cancel anytime.
A private practice is responsible for its own HIPAA compliance. Unlike a hospital system with a dedicated compliance department, a private cash-pay practice needs HIPAA-compliant infrastructure built into the platform it uses, not managed as a separate layer that the practice maintains on its own.
HIPAA-compliant infrastructure comes standard on every Brooke plan. There is no separate compliance add-on, no additional fee for a business associate agreement, and no configuration required to bring the platform into compliance. Every private practice on Brooke operates on the same compliant infrastructure from day one.
A private practice owner who reviews charts from home, a provider who books appointments from a phone between visits, and a front desk coordinator on a desktop all access the same Brooke platform with the same login. iPad, iPhone, and desktop are all supported without a separate mobile app or a separate license.
We switched from Aesthetic Record and never looked back. My injectors actually enjoy using it. Setup took one afternoon.
The GFE documentation alone was worth switching. Everything is compliant, auditable, and takes half the time it used to.
$99 flat. Unlimited providers. Everything works. I don't know why anyone pays $400 a month for the same features wrapped in a terrible UI.
The best EHR for a cash-pay private practice is one built around direct payment, not insurance billing. For private practices that collect payment from patients directly and never submit claims, Brooke provides scheduling, intake, GFE compliance, treatment records, inventory, and checkout at $99 a month with no per-provider fees, no contracts, and no appointment caps.
An independent medical practice needs a platform that works without a hospital system behind it. For cash-pay independent practices, Brooke provides the full clinical and operational workflow at one flat price. No IT department required, no enterprise implementation, and no lock-in contract.
Yes. Physician-owned cash-pay private practices use Brooke for scheduling, charting, GFE documentation, inventory, and checkout. The flat $99 per location price covers unlimited providers, so a physician-owned practice can add employed providers without the software bill changing.
Yes. A solo practitioner pays $99 a month for the full platform. If the practice grows to two or three providers, the price stays the same. Same-day setup means a solo private practice is running the platform within hours of signing up.
Yes. Brooke was built entirely around the cash-pay model. There is no insurance billing module, no billing code sync, and no claims workflow. Everything in the platform is designed for a practice that collects payment directly from the patient at the point of care.
No. Brooke does not handle insurance claims, EOB management, or prior authorizations. Private practices that submit claims need a different platform. Cash-pay private practices that never file a claim will find Brooke covers every part of their workflow.
Brooke supports cash-pay private practices in medical aesthetics, weight loss, hormone therapy, ketamine therapy, regenerative medicine, IV hydration, functional medicine, and wellness and longevity. These include solo practices, group practices, physician-owned practices, NP or PA-owned clinics, concierge practices, and multi-location operations.
Each location pays $99 a month. The same full platform runs at every location. There is no enterprise tier, no per-location add-on feature package, and no central management fee. Multi-location private practices pay $99 per location, and that is all.
No. Brooke has no contracts. Private practices pay month to month and can cancel anytime. There is no lock-in and no early termination fee.
Yes. Brooke migrates patient records, consent forms, and treatment history from any current system at no cost. A private practice switching from a different platform does not have to start with an empty system.
A concierge practice that charges a membership fee and never bills insurance fits Brooke's cash-pay model. Scheduling, charting, compliance, and checkout at the point of care cover the workflow. Package and membership billing structures are supported at the flat $99 price.
Yes. A private practice offering weight loss alongside hormone therapy, or aesthetics alongside IV therapy, runs all service lines on the same Brooke platform. Scheduling, charting, inventory, and checkout handle multiple service categories through the same login without requiring a separate system for each service type.
Yes. Brooke works on iPad, iPhone, and desktop with the same login. A mobile provider who travels between client locations can access the full platform from any device. There is no separate mobile license and no reduced feature set on mobile.
A private practice built on independence deserves an EHR that works the same way. Book a 15-minute demo or start your free trial today.
